How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in all healthcare decisions for my husband, my teenager, and myself – but my influence doesn’t end there. As my 80-something mother becomes increasingly reliant on loved ones to take the reins for her well-being, I […]
About Diane Morgan
As Content Development Director, Diane oversees the development and transformation of ideas, key messages and strategic focus into final copy for all client deliverables. She has specialized in healthcare communications since 2006 and works across all media, including web/digital, print, TV/radio, email marketing, direct mail, and more. Through a combination of writing expertise, technical competency and deep healthcare knowledge, Diane brings a uniquely comprehensive approach to content marketing.
I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers us to make a difference. While marketers everywhere have the opportunity to strengthen brands and […]
The story behind our new look & what it means for healthcare marketers Can you spot what’s different about us? Hint: look in the upper left corner of your screen. We have a new logo! We are VERY excited because our new logo illustrates something unique about us: our three-part process for making companies healthier. […]
Healthcare Marketing and Communications Firm Builds on Strengths in Strategy, Design and Account Services KANSAS CITY, Mo – Dobies Health Marketing, the area’s premier healthcare-specialized marketing, branding and advertising agency, has new talent on its roster. Since settling into new offices in downtown KC’s library district last year, the company has added four new professionals […]
5 Tips for Creating Content People Will Share Going viral…it’s the holy grail of modern-day mass marketing. How do you breathe enough life into your content for it to touch thousands or even millions of people beyond your reach? It’s not easy, but it does become easier if you know what you’re doing before you […]
Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to what we haven’t done…yet. For healthcare marketers, that means: You must understand and embrace healthcare […]
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection […]
We know, we know – you’ve heard it many times: your healthcare organization needs an active social media presence. There’s plenty of information out there about best practices for healthcare social media (#HCSM), so the last thing you need is another how-to blog post. Instead, let’s take a look at how people say they’re using […]
Kansas City, Mo. – Dickson Diveley Orthopaedics has retained Dobies Health Marketing (DHG) to rebuild and launch a new website aimed at acquiring new patients for the practice. DHG will design, develop and deploy a highly customized site that internal practice personnel can update and manage with ease once complete.
In our previous post, we counted down the 10 essential steps to trade name changes. When the time comes to launch, you may decide to outsource the work or partner with your agency, or you may plan and execute your trade name change entirely in house. Either way, it all starts with an inventory of […]